Monthly ads reportExample, made up
Next month: raise the budget 40%.2
Your ads report can show every number up while each sale loses money
Revenue, not profit
ROAS (return on ad spend) is sales divided by ad spend. It leaves out the fee, the job's costs and tax, so it can climb while each sale loses money.
Fee and budget rise together
Many agencies charge a percentage of spend, so a bigger budget means a bigger fee. One check: what each booked job cost, fee included.
Conversions outrun jobs
A conversion is whatever the platform is told to count. Double counts and junk leads push it far past booked jobs, and the platform buys more of the wrong thing.
Every channel claims the sale
Google, Meta, Yelp and the rest can each count the same job, so together they report more sales than you made.
What your report looks at
You give view-only access, or exported reports. We change nothing in your accounts.
- Is each sale making or losing money?
- How many paid leads became booked jobs?
- Is anything counted twice?
- Which channel really earned the sale?
- Which spend never turns into jobs?
- What did the platforms change on their own?
- Does the invoice match the platforms' charges?
- Who owns the account and the data?
In depth: Google, Local Services Ads, Microsoft, Meta, TikTok, LinkedIn, Yelp, Angi, Thumbtack and Nextdoor. Anything else with an invoice gets the profit test.
Questions worth asking your agency
Free to use. They help you and your agency see what pays.
- What did each booked job cost us, fee included?
- How many reported leads became booked jobs?
- Which conversions do we optimize for? Any counted twice?
- When two channels claim the same sale, who gets credit?
- How much went to Display, partner sites or Performance Max?
- What did the platforms change on their own this quarter?
- Does your invoice match what the platforms charged?
- If we left, would we own the account and the data?
What only your profit report gives you
The calculator gives you one number. Your profit report shows what to fix, what to improve and where to scale.
Profit by channel, campaign and ad
What each sale from every place your money goes really leaves you.
The tracking you should have
What counts as a sale, and which channel gets the credit.
Your targets, from your numbers
What you can pay per sale, and how long your cash can wait for it to pay back.
A cut, fix or scale list
For every campaign, with the reason. Yours to keep.
From the sample report: each channel, per saleSample Heating & Air (made up)
| Channel | Cost per sale | Left on the first sale | Left over 12 months | Pays back | Move | Why |
|---|---|---|---|---|---|---|
| Meta | $900 | −$504 | −$346 | Not in a year | ||
| Yelp | $675 | −$279 | −$121 | Not in a year | ||
| $569 | −$173 | −$15 | Not in a year | |||
| Angi | $400 | −$4 | +$154 | 1 month | ||
| Local Services Ads | $150 | +$246 | +$404 | First sale |
The move and the reason for every channel and campaign come with your profit report.
Get my profit report, from $297Made-up numbers from the sample report. Yours use your own channels and records. "Left" is what a sale leaves after the work and the ads; 12 months adds the repeat sales a customer makes in a year.
Founding price · full price $497
The founding price needs one yes: we may use your real results, with your name and business details removed, in case studies and marketing. Say no and the full price applies: $497.
Your report answers three questions, in writing and in dollars: does each channel add profit, do you come out ahead after overhead and tax, and can your cash carry it. By email, 3 business days after view-only access.
Get my profit report, from $297If your report leaves any of the three questions unanswered, reply to the delivery email within 14 days of delivery and we refund you in full; “it's fine” counts as an answer.
The top of a real sample report for a made-up business. Click it to read the whole thing.
Why we know where to look
We run ad accounts too. So we know where the money leaks.
The same team manages paid ads day to day. We've seen the settings that drift, the leads counted twice and the sales every channel claims.
We're judged on the same things agencies are. So your profit report gives your agency a plan it can use. Same written rules, whoever runs your ads.
Get your profit report
- TodaySend this form.
- Next dayPayment link and access steps.
- 3 days laterYour profit report, by email, 3 business days after access.
- 2 weeks onWe check in on the fixes.
Fair questions
Can't my agency do this?
Agency reports usually show platform numbers, like ROAS. Your profit report adds profit per sale, the tracking you should have, your targets and a cut, fix or scale list.
Will my agency mind?
It shows them, in dollars, where more budget pays. That helps them too.
Can an agency order one?
Yes. Pick "An agency" in the form and tell us who gets the report.
What if my ads are fine?
Then your report says so, plainly, with the numbers. That is a real answer, so it is not a reason for a refund.
What do you need from me?
View-only access or exported reports, your last three invoices, sales by channel, and last year's profit and loss.
Is this a pitch for your agency?
No. Running one is how we know where to look. The cut, fix or scale list works with any agency.