See what each sale from your ads really leaves you.
Your ads report says it's working. Type five numbers you already know and see what each sale keeps after the work, the ads, the agency fee, overhead and tax.
- Free calculator, about a minute
- Report in 3 business days
- Refund if a question goes unanswered
Kept per sale, after everything
−$73
Not profitable yet.Covers the work and the ads, not the business: −$2,036 a month.
Example numbers. Overhead and tax typical for heating, air, plumbing (IRS, tax year 2023).
- 3 questions
- Answered in writing, in dollars
- Every channel
- Google, Meta, Yelp, Angi and more
- 3 days
- After view-only access
- From $297
- Set by your monthly ad spend
Why a good-looking ads report can still lose money on every sale
- 1
It counts revenue, not profit
Return on ad spend is sales divided by ad spend. It leaves out the fee, the cost of the work and tax, so it can rise while each sale loses money.
- 2
The fee can grow with the budget
Many agencies charge a percentage of spend, so a bigger budget means a bigger fee. One useful check: what each booked job cost, fee included.
- 3
Counted sales outrun real ones
A conversion is whatever the platform is told to count, and Google, Meta and Yelp can each claim the same job. Together they can report more sales than you made.
What your profit report gives you
What each sale leaves you for every channel, campaign and ad. The tracking you should have, your targets from your own numbers, and a cut, fix or scale list with the reason.
| Channel | Cost per sale | First sale leaves | 12 months leave | Pays back | Move | Why |
|---|---|---|---|---|---|---|
| Meta | $900 | −$504 | −$346 | Not in a year | ||
| Yelp | $675 | −$279 | −$121 | Not in a year | ||
| $569 | −$173 | −$15 | Not in a year | |||
| Angi | $400 | −$4 | +$154 | 1 month | ||
| Local Services Ads | $150 | +$246 | +$404 | First sale |
The move and the reason for every channel come with your report.
Read the full sample report →Made-up numbers for a made-up heating and air business. "Leaves" is what a sale leaves after the work and the ads; 12 months adds a customer's repeat sales in a year.
One price, set by your ad spend.
Your report answers three questions about every channel you run, in writing and in dollars.
- 1Does each channel add profit?
- 2Do you come out ahead after overhead and tax?
- 3Can your cash carry it until it pays back?
By email, 3 business days after view-only access.
Your profit report
The founding price needs one yes: we may use your real results, with your name and business details removed, in case studies and marketing. Say no and the full price applies: $497.
If your report leaves any of the three questions unanswered, reply to the delivery email within 14 days of delivery and we refund you in full; “it's fine” counts as an answer.
Questions
What if my ads are fine?
Then your report says so, plainly, with the numbers. That is a real answer, so it is not a reason for a refund.
Can't my agency do this?
Agency reports usually show platform numbers, like ROAS. Your profit report adds profit per sale, the tracking you should have, your targets and a cut, fix or scale list.
Will my agency mind?
It shows them, in dollars, where more budget pays. That helps them too. An agency can also order one: pick "An agency" in the form and tell us who gets the report.
What does the report look at?
Whether each sale makes or loses money, how many paid leads became booked jobs, anything counted twice, which channel really earned the sale, spend that never turns into jobs, what the platforms changed on their own, whether the invoice matches the platforms' charges, and who owns the account and the data.
Which channels?
In depth: Google, Local Services Ads, Microsoft, Meta, TikTok, LinkedIn, Yelp, Angi, Thumbtack and Nextdoor. Anything else with an invoice gets the profit test.
What do you need from me?
View-only access or exported reports, your last three invoices, sales by channel, and last year's profit and loss. We change nothing in your accounts.
Is this a pitch for your agency?
No. The same team manages paid ads day to day, which is how we know where to look. The report's written rules are the same whoever runs your ads, and the cut, fix or scale list works with any agency.
Get your profit report
Tell us about your ads. Nothing is charged when you send this.
- 1
Today
Send the form.
- 2
Next business day
We email a payment link and the steps for view-only access.
- 3
3 business days later
Your report arrives by email. We check in on the fixes two weeks on.